Make it Alive brings your prints to life thanks to AR technology
Make it Alive is a service that combines any printed materials (posters, flyers, catalogues...) with seamless animations, visual effects and sound.
Sitting at the intersection of media art and creative technology allows Make it Alive to provide powerful storytelling and high quality visuals.
EXAMPLES
The augmented layer sits in the frame, overlaying the printed material with animation or video content.

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MAKE IT ALIVE - Hyuro - Preview

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MAKE IT ALIVE - Comédie Française - Preview

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MAKE IT ALIVE - Eléphant et Bowie - Preview

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MAKE IT ALIVE - On m'a trouvée grandie

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MAKE IT ALIVE - Babel - Preview

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MAKE IT ALIVE - BD

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MAKE IT ALIVE - Liberation

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MAKE IT ALIVE - David Bowie

We can also take advantage of depth and spatialisation with placing additional visuals, context and information in the environment over and around the printed material.
TECHNOLOGY
We use augmented reality (AR) technology to integrate virtual assets directly into the physical environment, viewable through any device equipped with standard sensors and a camera.

There’s no need for special hardware, a smartphone is all it takes to bring the experience to life. Our service is web-based, so no app installation is required.

Make it Alive is also compatible with smart glasses.
OUR SERVICES
1
Virtual overlays on prints of all formats
We enhance any printed material with digital overlays and 3D elements that bring your content to life.
2
Animations and visual effects
Our team creates tailored animations and visual effects that seamlessly integrate with your print designs.
3
Media production and content creation
With an extensive experience of media production, we propose audiovisual content for new AR formats.
4
Soundscapes and voice overs
Add an immersive audio layer to your prints with custom soundscapes, original music, or professional voiceovers.
THE PROCESS
1
Getting the original print material*
We begin by reviewing your printed materials to understand their format and content.
2
Identifying your needs
We discuss your goals and expectations to tailor a solution that fits your project.
3
Proposing animations or visual effects, and sound if needed
Our creative team designs custom concepts crafted specifically for your prints.
4
Creating a unique AR code
We generate a custom AR code, fully compatible with standard QR code recognition systems.
5
Implementing the AR system
We apply the AR system to all designated prints with no limits on time or volume.
6
Scan and enjoy!
Simply scan the AR code with a smartphone and watch your print come alive!
*Already printed materials? No problem—an AR code sticker can be added to bring them to life.
The Team
Claudio Cavallari and Matthieu Schmit, with backgrounds in media art, audiovisual, and visual effects, are the creative minds behind Make it Alive. With over 20 years of experience blending art and technology, they’ve collaborated with numerous cultural institution, film production and visual effects companies.
As media artists, their work has been featured by prestigious institutions such as the MoMA (New York), IRCAM, the Eiffel Tower, the Bayreuth Opera Festival, La Comédie-Française, the Royal Opera House in London, Transmediale, the Moscow Light Festival; and world-renowned artists including Blanca Li, Wim Wenders, Tadao Ando, Sebastião Salgado, Mylène Farmer, Rone, and Zeng Fanzhi.
In 2025, they launch Make it Alive—bringing together an international production team united by a shared passion for merging art, technology, and communication.
Get a quote
Upload your print files and receive a personalized quote and artistic proposal within 5 business days.
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